CIBC Innovation Banking provides £5 million corporate debt financing to call tracking and analytics provider Infinity

CIBC Innovation Banking today announced that it has provided a £5 million corporate debt facility to Infinity, Europe’s leading call tracking and analytics provider. The funding will be used to support growth by focusing on product development to deliver innovative solutions and enhance customer experience.

Founded in 2011, Infinity’s mission is to improve the customer call experience and allow companies to understand which campaigns drive phone calls into their business to make smarter business decisions. Its platform helps businesses analyse and improve customer interactions for sectors including travel, automotive, property, financial services, and healthcare.

Infinity’s call tracking capabilities allow businesses to track the customer journey prior to making a call, tracing the origin to determine what campaigns, channels, and keywords drive the most leads and return on investment (ROI). Its conversation analytics during the call allow businesses to uncover trends and develop more efficient marketing strategies. After the call, Infinity’s Smart Match can pinpoint the most valuable calls and draw direct correlations to revenue and marketing activities to analyse gaps.

The company partners with some of the world’s leading tech providers allowing businesses to seamlessly integrate the platform into their tech stacks.

Matthew Morley, Finance Director of Infinity said: “This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers.”

Tom Dods, Director of CIBC Innovation Banking UK & Europe said: “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making.”

About CIBC Innovation Banking

CIBC Innovation Banking delivers strategic advice, cash management and funding to innovation companies across North America, the UK, and select European countries at each stage of their business cycle, from startup to IPO and beyond. With offices in Atlanta, Austin, Boston, Chicago, Denver, Durham, London, Menlo Park, Montreal, New York, Reston, San Francisco, Seattle, Toronto and Vancouver, the team has extensive experience and a strong, collaborative approach that extends across CIBC’s commercial banking, private banking, wealth management and capital markets businesses.

About Infinity

Since 2011, Infinity has been helping marketing teams plug their attribution blind spot and make smarter decisions about where to invest and how to engage customers with call analytics.

Their call tracking and speech analytics tools are used by enterprises across the world to optimise campaigns, eliminate wasted budget, improve return on ad spend, and create better experiences for their customers.