CIBC Innovation Banking provides 60 million DKK financing to AI powered consumer research platform

CIBC Innovation Banking announced today that it has provided a 60 million DKK ($8.45m USD) debt financing package to GetWhy, an Agentic AI-powered consumer insights platform that provides qualitative, video data at scale. The funding will help GetWhy continue to execute its growth strategy.

GetWhy was founded in Copenhagen with a mission to help global brands understand their customers quickly and cost-effectively. Powered by a proprietary AI engine developed over the past five years, GetWhy delivers insights within an average 24-hour timeframe, accelerating the speed at which businesses can act.

This enables clients to accelerate their go-to-market strategies and explore previously inaccessible areas, such as hard-to-reach demographics. Additionally, businesses can compare insights across countries and pinpoint where their marketing efforts are most effective.

Since its inception, GetWhy has raised $64.5 million, including its most recent $34.5 million Series A round from PeakSpan Capital in June 2024. Its global customer base includes many of the Fortune 100.

Niklas Laugesen, General Counsel at GetWhy said: “This support from CIBC Innovation Banking is a testament to the impact GetWhy is making in the AI-driven insights space. With this funding, we’re positioned to further accelerate our mission of delivering unparalleled speed and precision to brands worldwide, helping them stay agile and ahead of the curve in an ever-changing market.”

Charlotte Goggin, Director at CIBC Innovation Banking said: “In a world where consumers are constantly exposed to new content and messaging, businesses must stay agile and adapt their strategies to shifting trends. GetWhy provides detailed analysis, delivering insights within a competitive time frame. We’re excited to support GetWhy as it continues its growth journey.”

About CIBC Innovation Banking

CIBC Innovation Banking delivers strategic advice, cash management and funding to innovation companies across North America, the UK, and select European countries at each stage of their business cycle, from startup to IPO and beyond. With offices in Atlanta, Austin, Boston, Chicago, Denver, Durham, London, Menlo Park, Montreal, New York, Reston, San Fransisco, Seattle, Toronto and Vancouver, the team has extensive experience and a strong, collaborative approach that extends across CIBC’s commercial banking, private banking, wealth management and capital markets businesses.

About GetWhy

GetWhy is a cutting-edge AI-powered consumer insights platform revolutionizing how global brands understand their customers. By delivering qualitative data at scale, GetWhy empowers businesses to make faster, smarter decisions, accelerating go-to-market strategies and enabling precise targeting of hard-to-reach demographics. Founded in Copenhagen, GetWhy’s proprietary technology supports some of the world’s most iconic brands, including many from the Fortune 100 list. It has raised $64.5 million in funding, including a $34.5 million Series A round led by PeakSpan Capital and is on a mission to redefine the future of consumer insights.