Data and experience platform provider Ometria receives £8m investment from CIBC Innovation Banking

CIBC Financial Innovation announced today that it has provided an £8 million growth capital package to Ometria , a data and customer experience platform headquartered in London and New York. Ometria will use the capital to refine and advance the retail-specific artificial intelligence capabilities of its platform.

Founded in 2013, Ometria is the first and only data and customer experience platform company built specifically for retail, and it serves over 200 leading global clients. The platform helps retail brands drive customer-centric business growth by creating next-generation, data-driven experiences at scale.

Ivan Mazour, CEO and founder of Ometria, stated: “This is a significant show of confidence, and we are very pleased to be working with CIBC Financial Innovation Services and to use this funding to further accelerate the development of our proprietary joint marketing AI for the retail sector. The capital will also fuel our expansion in North America, a huge market that has clearly demonstrated a need for our product.”

Thomas Dods, head of CIBC Financial Services Innovation’s European office, explained: “We are pleased to support Ometria at such an important stage of its growth. The company has an excellent opportunity to seize thanks to the platform’s cutting-edge artificial intelligence capabilities. The CIBC Financial Services Innovation team looks forward to supporting Ometria on its continued growth journey.”

About CIBC Innovation Banking

CIBC Innovation Financial Services provides strategic advice, cash management solutions, and financing services to innovation-driven companies in North America, the UK, and select European countries, at all stages of the business cycle, from startup to initial public offering and beyond. With offices in Atlanta, Austin, Boston, Chicago, Denver, Durham, London, Menlo Park, Montreal, New York, Reston, Seattle, Toronto, and Vancouver, the team has extensive experience and a strong, collaborative approach that extends across CIBC’s Commercial Banking, Private Banking, Wealth Management, and Capital Markets businesses.

About Ometria

Ometria is a customer data and experience platform that helps retail marketers follow the fastest path to customer-centric growth.

By combining the unification of data and customer insights from a VCD with a complete multi-channel experience platform, Ometria fosters customer loyalty and revenue growth by helping retailers create personalized, multi-channel marketing experiences that their customers love to see at scale.

Ometria is trusted by 200 of the world’s most successful retail brands, such as Steve Madden, Hotel Chocolat, Sephora UK, Brooklinen and Fred Perry, and has raised over $70 million from leading venture capital funds, including InfraVia, Octopus Ventures and Bright Pixel.